Wheated

5.4★★★★★(1295 reviews)

905 Church Ave, Brooklyn, NY 11218

Brooklyn, New York, United States

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Business facts

Estimated annual revenue~$2.2M
Estimated employees~9
Annual payroll (2021)~$577.9K
In business since2009
Based on reported payroll data

Area statistics (11218)

Population73,318
Median household income$87,759
Source: US Census ACS

About

Wheated is a popular pizza joint and cocktail bar in the Flatbush/Ditmas Park area of Brooklyn. Their sourdough pizza is made with natural leavening and long fermentation, resulting in a thin crust with the perfect amount of crispiness and chew. They also boast the largest selection of whisk(e)y in Brooklyn, with over 700 bottles available, including rare and hard to find options. Their craft cocktails and Italian-style pizzas are served in a stylish, ornately wallpapered space, making it a must-visit spot for pizza and whiskey enthusiasts.

🏪
Ambience
Classy, Casual
🚲
Bike Parking
Yes
🍴
Catering
Yes
🧥
Coat Check
No
💳
Credit Cards
Debit Card, Yes
🍽️
Dining Options
Delivery, Take-out, Table Service
👔
Dress Code
Casual
🍷
Drinks
Yes
💃
Good For Dancing
No
👥
Good For Groups
Yes
👶
Good For Kids
Yes
📖
Menus
Bar Snacks, Coffee, Dessert, Dinner, Lunch
🎵
Music
Background Music
🔊
Noise Level
Average
🌿
Outdoor Seating
Yes
🅿️
Parking
Street Parking
🐾
Pet-friendly
No
🎱
Pool Table
No
💰
Price
$$
📅
Reservations
No
🚻
Restroom
Yes
🚬
Smoking
No
📺
TVs
Yes
Wheelchair Accessible
Parking, Seating, Yes
📶
Wi-Fi
Yes
Categories: Pizza, Cocktail Bar, Bagel Shop, Bars, pubs and taverns.
ISIC Codes: 4721, 5610, 5630.

Market analysis

Earning above its category median in a growing category (Pizza).

EstimateCategory trend: 2024, +4.1%

Revenue trend (modeled)

~$1.6M2019
~$1.2M2020
~$1.5M2021
~$1.9M2022
~$2.1M2023
~$2.2M2024
Modeled from official industry statistics+5.7%/yr since 201980% confidence band: ±42%

Property

Lot size1,552 sq ft
Land use04
CountyKings
Parcel owner905 CHURCH BUILDING LLC
ObservedPublic assessor / cadastre record

Federal support (SBA)

PPP loan (2020)$102.6K · 20 jobs reported · implies ~$492.7K annual payroll · $104.0K forgiven
Second PPP loan (2021)$168.6K · 9 jobs reported · $171.3K forgiven
Receiving a second draw required certifying a ≥25% revenue drop in a 2020 quarter.
ObservedSource: US SBA public records

Category context

BusinessesTotal revenueMeanMedianMedian ratingvs median
Pizza in New York9,756~$5.0B~$510.9K~$276.8K4.2★7.8×
Category revenue trend2024: +4.1%2023: +7.6%2022: +14.8%2021: +22.3%Modeled from business-level estimates
Chain pressure1,041 chains expanding in this category, led by Dunkin, Burger Hut, Domino's Pizza (+5,946 locations since 2016)

Revenue trajectory vs benchmarks (indexed, 2019 = 100)

Estimate

Immediate area (1 km)

BusinessesTotal revenueMeanMedianJobsEstimated wage billvs median
1 km area (all businesses)881~$1.1B~$1.2M~$522.8K3,179~$318.2M4.1×
Wholesale and retail trade; repair of motor vehicles and motorcycles161~$288.1M~$1.8M518
Accommodation and food service activities90~$37.1M~$411.8K412

1 km area (all businesses): median from the 759 of 881 businesses with estimates

Estimate

Area conditions (11218)

Population73,318 ±3,415
Median household income$87,759 ±$6,526
Median home value$920,900
Bachelor's degree or higher0.5%
Unemployment rate0.1%
Source: US Census ACS
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