The Ruby Tap
1341 N Wauwatosa Ave, Wauwatosa, WI 53213
Wauwatosa, Wisconsin, United States
Address
City: Wauwatosa
Neighborhood: Honey Creek Parkway
State: Wisconsin
Postal Code: 53213
Country: United States
Business facts
Estimated annual revenue~$156.0K
Estimated employees~7
Annual payroll (2020)~$36.6K
In business since2012
Based on reported payroll data
Contacts
General Manager
Area statistics (53213)
Population26,908
Median household income$93,702
Source: US Census ACS
About
The Ruby Tap is a neighborhood bar offering a unique self-service wine experience with wines on tap, as well as a selection of local Wisconsin beers, cheeses, charcuterie, and desserts.
🏪
Ambience
Classy, Trendy
🚲
Bike Parking
Yes
🧥
Coat Check
No
💳
Credit Cards
Debit Card, NFC, Yes
🍽️
Dining Options
Delivery, Take-out, Walk-ins
ℹ️
Diversity Management
Woman Led
👔
Dress Code
Casual
🍷
Drinks
Yes
💃
Good For Dancing
No
👥
Good For Groups
Yes
🏳️🌈
LGBTQ Friendly
Yes
📖
Menus
Bar Snacks, Coffee
🎵
Music
Background Music
🔊
Noise Level
Average
🌿
Outdoor Seating
Yes
🅿️
Parking
Street Parking, Parking Lot, Car Park, Private Lot, Yes
ℹ️
Popular With
Tourists
💰
Price
$$
📅
Reservations
Yes
🚻
Restroom
Yes
🚬
Smoking
No
📺
TVs
Yes
♿
Wheelchair Accessible
Parking, Restroom, Yes
📶
Wi-Fi
Free
Market analysis
Earning below its category median in a growing category (Wine Bar).
EstimateCategory trend: 2024, +4.1%
Revenue trend (modeled)
~$120.8K2019
~$98.0K2020
~$118.7K2021
~$138.2K2022
~$150.4K2023
~$156.0K2024
Modeled from official industry statistics+5.2%/yr since 201980% confidence band: ±42%
Company profile
Employees (reported band)16-17
Observed
Property
Lot size5,663 sq ft
Land use2
CountyMilwaukee
Parcel ownerSUSTAINABLE PROPERTIES INC
Land value$250.2K
On this lotshared with 4 other businesses
ObservedPublic assessor / cadastre record
Federal support (SBA)
EIDL advance grant (2020)$10.0K · 10 jobs reported
PPP loan (2020)$7.6K · 10 jobs reported · implies ~$36.6K annual payroll · $7.7K forgiven
ObservedSource: US SBA public records
Category context
| Businesses | Total revenue | Mean | Median | Median rating | vs median | |
|---|---|---|---|---|---|---|
| Wine Bar in Wisconsin | 355 | ~$244.6M | ~$689.0K | ~$304.2K | 4.6★ | 0.5× |
Category revenue trend2024: +4.1%2023: +7.6%2022: +14.8%2021: +22.3%Modeled from business-level estimates
Chain pressure12 chains expanding in this category, led by Club 99, Amberg Pub, Jamo's (+65 locations since 2016)
Revenue trajectory vs benchmarks (indexed, 2019 = 100)
Estimate
Immediate area (1 km)
| Businesses | Total revenue | Mean | Median | Jobs | Estimated wage bill | vs median | |
|---|---|---|---|---|---|---|---|
| 1 km area (all businesses) | 359 | ~$429.0M | ~$1.2M | ~$562.0K | 2,312 | ~$206.0M | 0.3× |
| Wholesale and retail trade; repair of motor vehicles and motorcycles | 48 | ~$46.5M | ~$968.1K | — | 146 | — | — |
| Accommodation and food service activities | 30 | ~$46.8M | ~$1.6M | — | 421 | — | — |
1 km area (all businesses): median from the 298 of 359 businesses with estimates
Estimate
Area conditions (53213)
Population26,908 ±1,010
Median household income$93,702 ±$5,896
Median home value$298,600
Bachelor's degree or higher0.6%
Unemployment rate0.0%
Source: US Census ACS