Address
City: Auburn
Neighborhood: West Auburn
State: Massachusetts
Postal Code: 01501
Country: United States
Business facts
Estimated annual revenue~$29.1K
Estimated employees~4
Annual payroll (2021)~$6.7K
In business since2016
Based on reported payroll data
Contacts
Principal
Area statistics (01501)
Population16,763
Median household income$101,992
Source: US Census ACS
About
The facility welcomes individuals of all fitness levels and aims to provide a comprehensive approach to functional training.
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Credit Cards
Debit Card, Yes
🅿️
Parking
Street Parking, Yes
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Price
$$
♿
Wheelchair Accessible
Parking, Yes
Market analysis
Earning below its category median in a growing category (Gym).
EstimateCategory trend: 2024, +7.1%
Revenue trend (modeled)
~$21.4K2019
~$17.1K2020
~$20.8K2021
~$24.3K2022
~$27.3K2023
~$29.1K2024
Modeled from official industry statistics+6.4%/yr since 201980% confidence band: ±51%
Company profile
Employees (reported band)17
Observed
Property
Lot size1.10 acres
Land use3210
ZoningHB
CountyWorcester
Parcel ownerLEMANSKY ROBERT F TRUSTEE
Assessed value$1.1M (land $374.2K)
ObservedPublic assessor / cadastre record
Federal support (SBA)
PPP loan (2020)$1.4K · 2 jobs reported · implies ~$6.7K annual payroll · $1.4K forgiven
Second PPP loan (2021)$1.4K · 2 jobs reported · $1.4K forgiven
Receiving a second draw required certifying a ≥25% revenue drop in a 2020 quarter.
ObservedSource: US SBA public records
Category context
| Businesses | Total revenue | Mean | Median | Median rating | vs median | |
|---|---|---|---|---|---|---|
| Gym in Massachusetts | 2,464 | ~$1.7B | ~$671.5K | ~$390.6K | 4.9★ | 0.1× |
Category revenue trend2024: +7.1%2023: +10.4%2022: +15.8%2021: +17.1%Modeled from business-level estimates
Chain pressure126 chains expanding in this category, led by Planet Fitness, Bajko Rink, Orangetheory Fitness (+1,344 locations since 2016)
Revenue trajectory vs benchmarks (indexed, 2019 = 100)
Estimate
Immediate area (1 km)
| Businesses | Total revenue | Mean | Median | Jobs | Estimated wage bill | vs median | |
|---|---|---|---|---|---|---|---|
| 1 km area (all businesses) | 142 | ~$740.3M | ~$5.2M | ~$989.3K | 1,698 | ~$168.4M | 0.0× |
| Arts, entertainment and recreation | 3 | ~$934.9K | ~$311.6K | — | 15 | — | — |
1 km area (all businesses): median from the 116 of 142 businesses with estimates
Estimate
Area conditions (01501)
Population16,763 ±102
Median household income$101,992 ±$10,565
Median home value$340,600
Bachelor's degree or higher0.4%
Unemployment rate0.0%
Source: US Census ACS