Address
City: Orlando
Neighborhood: Countryside
State: Florida
Postal Code: 32822
Country: United States
Business facts
Estimated annual revenue~$2.5M
Estimated employees~2
Annual payroll (2021)~$441.5K
Based on reported payroll data
Area statistics (32822)
Population68,321
Median household income$51,555
Source: US Census ACS
About
Coded, Inc is a technology solutions company based in Orlando, Florida, founded in 2013 by CEO Eduardo Herrera. With over 20 years of experience in corporate housing and serviced apartments software, Coded specializes in providing custom technology solutions to empower clients to incorporate current technology into their business while maintaining their own identity.
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Wheelchair Accessible
Parking, Yes
Market analysis
Earning above its category median in a growing category (Software Company).
EstimateCategory trend: 2021, +8.7%
Revenue trend (modeled)
~$1.9M2019
~$1.8M2020
~$2.0M2021
~$2.3M2022
~$2.4M2023
~$2.5M2024
Modeled from category averages for the region+6.0%/yr since 201980% confidence band: ±68%
Property
Lot size4.83 acres
ZoningORG-C-3
CountyOrange
Assessed value$4.6M (land $9.0)
On this lotshared with 25 other businesses
ObservedPublic assessor / cadastre record
Federal support (SBA)
EIDL advance grant (2020)$7.0K · 7 jobs reported
EIDL disaster loan (2020)$150.0K
PPP loan (2020)$68.3K · 7 jobs reported · implies ~$327.7K annual payroll · $69.1K forgiven
Second PPP loan (2021)$92.0K · 7 jobs reported · $92.7K forgiven
Receiving a second draw required certifying a ≥25% revenue drop in a 2020 quarter.
ObservedSource: US SBA public records
Category context
| Businesses | Total revenue | Mean | Median | Median rating | vs median | |
|---|---|---|---|---|---|---|
| Software Company in Florida | 7,504 | ~$25.8B | ~$3.5M | ~$1.0M | 5.0★ | 2.5× |
Category revenue trend2021: +8.7%2020: -1.3%2019: -0.4%Modeled from business-level estimates
Chain pressure80 chains expanding in this category, led by T-Mobile, Walmart Connection Center, Att (+4,166 locations since 2016)
Revenue trajectory vs benchmarks (indexed, 2019 = 100)
Estimate
Immediate area (1 km)
| Businesses | Total revenue | Mean | Median | Jobs | Estimated wage bill | vs median | |
|---|---|---|---|---|---|---|---|
| 1 km area (all businesses) | 343 | ~$680.0M | ~$2.0M | ~$759.0K | 2,042 | ~$165.0M | 3.3× |
| Wholesale and retail trade; repair of motor vehicles and motorcycles | 46 | ~$143.5M | ~$3.1M | — | 210 | — | — |
1 km area (all businesses): median from the 289 of 343 businesses with estimates
Estimate
Area conditions (32822)
Population68,321 ±4,112
Median household income$51,555 ±$2,626
Median home value$205,300
Bachelor's degree or higher0.3%
Unemployment rate0.1%
Source: US Census ACS